Communications Manager

Fox Williams offers a unique opportunity to advance your career in a personable, progressive and entrepreneurial environment. Our people and culture are important to us and central to everything we do. We continually strive to create and maintain a friendly and supportive environment for our staff. You will quickly get to know everyone from the Senior Partner to the most junior staff. Whilst we are recognised for our strong culture and investing in our people, we are equally well known for our high profile matters, quality of our work and solving our clients’ most complex legal issues.

Fox Williams is committed to creating a more diverse workforce which better reflects the demographics of society and the broad range of clients for whom we work. We collaborate with our recruitment agents to seek a broad talent pool for all of our roles. We are passionate about working in an inclusive environment and successful candidates will be required to uphold this.

The Communications Manager is a member of the BD & Marketing department. The role is available as the current Communications Manager is taking a period of parental leave. The team currently consists of the BD & Sales Director; the Head of BD & Marketing; the Senior Marketing & Communications Manager; one Partnerships & BD Manager; one Senior BD & Marketing Executive; one Events & Marketing Executive and a Marketing Administrator. 

Working collaboratively with colleagues, the BD & Marketing team is responsible for supporting the firm’s growth against firm strategy. They build and underpin the profile of the firm in our chosen markets; enhance our relationships with clients and build new relationships with targets, leading to the development of profitable business opportunities.

The team is moving towards being more campaign focused so a high percentage of the activity carried out by members of the BD & Marketing team has a communications element. This includes developing and maximising content in the form of articles for the firm’s website; newsletters; social media postings; event invitations; directory entries; deal notices and news releases; tailored information about the firm for prospective targets, as well as more formal pitch documents.

The team has been through a period of change and is evolving it’s service provision. This is a great opportunity for someone who will own this area, take responsibility for projects and develop best practice.

The communications manager works with partners and lawyers to develop content that is informative and on-point; and with marketing and BD colleagues to ensure the firm’s messaging and language is consistent.

Over the last year more than 116 articles and news updates were published on the firm’s website. Most of these articles were distributed to targeted clients and contacts, via newsletters ranging from HRLaw and agentlaw. According to Lexology statistics, the firm competes effectively in average reads of articles against all UK law firms, and holds its own against UK top 50 firms by revenue.

• Develop and maintain high quality communications campaigns and outputs, working with all departments and sector groups across the firm.
• Play a key role in developing the firm’s presence in new communications channels including video and podcasts, as well as maximising use of the firm’s website.
• Responsible for social media schedule and firm’s social presence including improving audience engagement, ensuring high-quality content is repurposed appropriately.
• Responsible for copy, links and overall appearance of the firm’s website, in conjunction with Marketing Executives and Marketing Administrator.
• Draft on-point headings, intros, conclusions and CTAs, news releases and other communications.
• Understand the firm’s clients and targets in order to position communications effectively. Test engagement and responses from digital communications (e.g. email campaigns) and introduce changes to improve engagement.
• Edit copy for consistency and with the needs of the readership in mind.
• Prepare submissions for the legal directories efficiently and effectively.
• Implement a joined-up communications approach with the Business Development workstream around firm memberships and associations.
• Develop an engaging alumni communications strategy.
• Manage internal communications.
• Support the HR team on recruitment campaign communications.
• Use the firm’s CRM system, OnePlace/UpperSigma, to ensure effective targeting.
• Coach colleagues in good marcomms techniques.

• An enquiring mind: able to grasp sometimes complex topics quickly and understand the benefit of communicating key points to our target audiences.
• Ability to see things through from start to finish, eg article development, involvement in drafting, targeting, distribution, social media, testing and measurement, repurposing, revisiting.
• Demonstrates strong analytical skills with the ability to interpret data, identify trends, and provide actionable insights to inform strategic decisions.
• Understand the importance of brand attributes: become a Brand Champion for the firm.
• Ability to use relevant software including CRM (OnePlace/UpperSigma), Vuture, InDesign and Canva, website analytics (GA4), website platform (Wordpress)